AD Ports Group enhances strategy and execution with SEIDOR and Corporater’s integrated platform

AD Ports Group is a leading integrated enabler of trade, logistics, and economic diversification, operating across five clusters: Digital, Economic Cities & Free Zones, Logistics, Maritime & Shipping, and Ports.

Established by Emiri Decree and owned by ADQ, the group connects global trade routes and supports industrial growth through strategic infrastructure and innovation.

“At AD Ports Group, performance management and excellence guide how we operate. Given the scale and diversity of our operations, having a single, trusted view of performance is imperative.”

— Bobby Varghese | SVP – Group Finance, AD Ports Group

Industry

Logistics & Trade

Customer Statistics

9K+ Employees

Solutions Used

Performance Management
Strategy Management

Challenge

As a global trade and logistics enabler, AD Ports Group aims to strengthen infrastructure and performance. To support growth across five clusters, it focused on enhancing strategy alignment, visibility, and operational
excellence.

Key improvements include:

Unify strategy, performance, and execution in one platform
Enable real-time visibility across key business areas
Align objectives and initiatives at all levels
Benchmark performance against global standards
Support continuous improvement and operational excellence

Solution

SEIDOR implemented the Corporater platform using the Balanced Scorecard, aligning strategy and performance to drive operational excellence across AD Ports Group.

Critical Success Factors:

Balanced Scorecard used to govern KPIs and strategic objectives
Unified platform enabling performance and alignment across functions
Real-time dashboards to support faster, data-driven decisions
Integrated ecosystem connecting strategy to execution
Global standards framework for benchmarking and improvement

“In partnership with SEIDOR, AD Ports Group is advancing its transformation journey. By implementing the Corporater platform, we bring strategy, performance, and excellence together in one integrated ecosystem. This partnership enables AD Ports Group to operate with greater clarity, agility, and longterm impact, creating a strong foundation for disciplined execution and continuous performance improvement.”

— Youssef Najim | Regional Sales Director – SEIDOR

Result

Unified View and Operational Impact

AD Ports Group gained a unified, real-time view of performance across projects and functions. The new platform improved strategic alignment, increased operational agility, and strengthened execution, driving continuous performance and organizational excellence.

Key Results:

Unified performance governance framework
Increased clarity and transparency in operations
Faster, smarter decision-making processes
Stronger alignment of KPIs and initiatives
Scalable foundation for digital transformation

Why the Performance Management & Excellence Maturity Platform matters:

Centralized platform for unified performance oversight
Real-time visibility into KPIs, projects, and operations
Strategic alignment across all business clusters and initiatives
Continuous improvement through maturity benchmarking
Enhanced decision-making with data-driven insights

“Across AD Ports Group, corporate performance management delivers the clarity and transparency required to operate at scale. Through the Corporater solution, delivered by SEIDOR, and a unified performance framework, we oversee execution, align initiatives, and maintain consistency across the organization.”

— Salwa Al Breiki | Manager – Corporate Performance – Group Finance, AD Ports Group