Moving from Concept to Application
Since the initial introduction of strategy maps in 2000, the concept to translating an organization’s strategy into a visual map of objectives to be achieved has taken root in many organizations around the globe. The strategy map is a diagram that effectively describes how an organization creates value by connecting strategic objectives in an explicit cause-and-effect relationship with each other in the Balanced Scorecard perspectives often representing Financial, Customer, Processes, and Learning & Growth segments. But despite this proven method of structuring strategy, many business leaders still struggle to develop strategy maps that are truly strategic. Common mistakes found in strategy mapping include failing to consider the business architecture, overlooking the use of themes, developing too many or too operational objectives and failing to link the strategy map to the Balanced Scorecard.
What you will learn:
- Business Strategy Basics
- How the Strategy Map Really Works
- Principles of Effective Strategy Map Development
- Do’s and Don’ts in the Strategy Mapping Process
- What an Good Strategy Map Looks Like
- How to Use the Strategy Map for Maximum Organizational Benefit
Expert advice and examples of effective strategy maps will be used throughout the session. Attendees are encouraged to bring their organizational strategy maps as Dr. Barrows will provide a prescriptive approach for developing/improving your strategy map and next steps on your Balanced Scorecard or strategy framework development and implementation.
Ed is an authority on business performance and a highly sought after strategy advisor, speaker, and executive coach and trainer. He is Managing Partner of CPP where he maintains a portfolio of clients ranging from companies who have recently gone public to those with revenue in excess of $50 billion.
Previously, he held advisory positions at PricewaterhouseCoopers, Deloitte, GE Capital and The Palladium Group. During his decade of work at Palladium, four of his clients were inducted into the Balanced Scorecard Hall of Fame for Strategy Execution. Ed was the leader of the executive education division at Palladium and worked closely with Drs. Kaplan and Norton, creators of the Balanced Scorecard, to develop and deliver training and certification programs for strategy practitioners around the globe. Prior to starting his business career he served in the U.S. Marine Corps; he retired as a Lieutenant Colonel after 20 years of service.
Ed is an accomplished researcher and educator. In addition to receiving his DBA in Business Performance from Cranfield School of Management’s Centre for Business Performance, he is on the faculty of Babson College and Duke Corporate Education
Massachusetts, 02199 US.