Strategic Destination Statements – a real dream of the future
Dreams are an important aspect of our lives and keep us moving forward. The same driving forces like dreams can also be applied to business. One concept that I like is the strategic destination statement. In this concept company employees and manager describe the future strategic destination of the business. The destination statement should contain a well-defined picture of the company 3-5 years from now.
Good luck with your destination statements. I know where my destination is Smile.