Navigation by stars

Navigation by stars

There is an old quote that goes like this: “The old sailors steered by the stars, not to get there, but to keep a steady course”. This wisdom can also be applied by businesses. Our vision, mission and long-term goals function as the stars. Even if you don’t get there they help to keep a steady course for your company and to make sure you move in the right direction.

Nowadays companies are taken aback by the short-term winds and streams in the “business oceans” – and start to diverge from their original course and purpose. New seamen are set as captains, and new routes are planned. But probably we should lift our heads and navigate by the more long-term vision, mission and goals of your company and “trust” the stars 🙂

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