developing KPIs

The struggle is real – why are KPIs so challenging?

Mark Graham Brown

In this article we will look at some of the common mistakes to avoid that should simplify your efforts to develop good KPIs. [...]

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customer lifetime value

Applying CLV To B2B Companies

Mark Graham Brown

CLV or Customer Lifetime Value is a formula for assessing the value of a customer over his/her lifetime. There are a number of variations on how this CLV statistic [...]

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chicken KPI

Be Careful What You Measure

Mark Graham Brown

All organizations have one or few metrics that they focus on and talk about all the time. It doesn’t take long for employees to figure out what’s important based on [...]

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