I have often wondered about company goals that are set 10 -15 years in the future. Does anyone take them seriously when they are set so far in the future?
In my previous career, I worked for an oil company, and we set targets for exploration efficiency (how good we were at discovering oil). The targets were set on a very long-term basis. The people who set them could smile and set very ambitious targets, knowing that they would never be held accountable for them. My advice – set your company’s targets for a timeframe that you can remember (and before you retire).