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Do you have an objective to hit?
One of my favorite fairy tales from when I was a boy is Winnie-the-Pooh. He was once asked “where should we go?”. “I don’t know he replied”. And then they ended up being there.
I see the same pattern with annual reports. It amazes me how companies with weak/no defined objectives and targets are writing their reports as they have had clear objectives and targets all through the year.
This made me do this cartoon. Companies with no objectives and targets are always reaching their goals. It is like they are “shooting the arrow” and see where it hits and define this as the objective/target.
Is your company shooting first and paint after, or do you have a target and a bulls eye to hit before you shoot?
I will leave it up to self-examination.